Veeva：2024年转变您的医疗内容以实现全渠道成功报告（英文版）

The average consumer spends nearly eight hours a day on digital media. They expect highly personalized content when they want it, delivered on their preferred channel. KOLs are no different. In a recent survey by BCG, HCPs voiced that not only do they want more tailored content, they want it more frequently. Approximately half or more say they don’t receive content on medical developments and education, scientific data, or product education on a regular basis.