YouGov：2024美国NBA球迷群体分析报告（英文版）

The NBA's American fanbase has leapt to new heights over the pastfive years. What's driving NBA fandom, and who makes up thisgrowing audience?This report combines syndicated data from YouGov Brandindex andYouGov Profiles with custom survey research to understand theNBA's growing, youthful, and influential fanbase, uncovering NBA fandemographics, social and political attitudes, and favorite players andteams. We also dive into fans'interest in the inaugural NBA In-SeasonTourname