西蒙顾和：2026年噪声到市场模型报告（英文版）

A customer walks into one location of a brand, theninto another a few days later, and leaves withtwo completely different impressions. Same logo,same menu, same promise. But it doesn't feel likethe same experience. Some locations consistently deliver on the brandpromise, while others fall short. And as thesedifferences accumulate aoross the network, a singlebrand quietly becomes hundreds of versions of itself. Execution becomes inconsistent, control weakens, andstrategy turns into noise.