Veeva：2024年HCP参与的新规则报告（英文版）

While digital engagement has opened new doors for interacting with healthcare professionals (HCPs), it has also created questions about how and when to use each channel with customers. Due to individual HCP preferences, it’s often challenging for pharma reps to determine the best engagement strategies for each HCP. There is no one-size-fits-all approach for engaging with doctors, but personalization of communication is a top factor in doctor satisfaction with pharma.1 It’s time for pharma