DoubleVerify：2025年围墙花园生态剖析：消费者行为与营销人员策略洞察报告（英文版）

Wherever there are screens, there are eyes — and wherever there are eyes, there are opportunities for marketers to make an impact. It’s this everpresent yet fleeting attention that makes consumer behavior the most powerful, dynamic and volatile engine, driving marketing investment decisions. The appeal of walled gardens lies in their blend of endless entertainment, vibrant community and hyper-personalized experiences — across both user-generated content and ads — driven by sophisticated algor