罗兰贝格：2025年领导力资质之辩：CXO视角下的首席营销官角色前瞻研究报告（英文版）

Marketing is at a turning point. Once viewed primarily as a cost center, it is now increasingly recognized as a driver of growth, brand strength and innovation. Yet this shift in perception has not fully translated into influence at the highest levels of company leadership. While many executives acknowledge marketing's strategic value, few see marketing leaders as natural candidates for the board or the CEO seat. The gap between recognition and trust remains significant. Industry context