罗兰贝格：2025年提升产品利润率：跨部门产品成本优化全方位方法论研究报告（英文版）

In today's competitive landscape, rising market pressures – from inflation and supply-chain disruptions to tariffs and increasingly price-sensitive consumers – make product cost optimization a critical priority for many companies. Intensifying competition from emerging markets and low-cost countries, as well as technological advancements that enable more players to enter established sectors, is putting pressure on product margins. For European firms, in particular, cost efficiency is no l