zappi：2025年圣诞节广告经验报告（英文版）

Every year as we approach the winter holidays, the airwaves are filled with festive storytelling. Christmas advertising has become as much a part of the season as lights on a tree or songs on the radio.

That’s because the run up to Christmas, or “golden quarter” spanning October to December, is one of the most profitable periods for brands and retailers. It’s such a critical period for sales that it’s essential for companies to nail their holiday advertising.

Yet the best ads aren&