贝恩：2026年玩家调查报告：普通玩家的终结（英文版）

The game shelf has become effectively infinite, and choices are multiplying faster than any player’s attention can grow. When supply is scarce, a broadly appealing product can win. When supply is basically unlimited, personal fit is everything. That’s the new reality, and it explains why“there is no average gamer” has become a board-level strategic issue.The demand is there to capture. Three out of four gamers are actively hunting for their next title, according to Bain & Company’s latest