贝恩公司：2026年B2B增长议程：在瞬息万变的世界中实现增长研究报告（英文版）

That combination of higher aspirations and higher confidence sounds like a recipe for momentum, but history shows how volatility can shake even the surest plan. After all, it’s hard to hit a moving target. In January 2025, 86% of leaders surveyed were confident their company would achieve its 2025 growth target, but only 58% did (see Figure 1). Volatility seems to be making it harder to know what will happen in 12 months, widening a confidence gap as more companies miss their targets even as