尼尔森IQ：2026年两类消费者图景：重塑全球消费格局的两极化消费心态（英文版）

From 2021 through 2025, global FMCG prices rose by 26%,1 driven by sustained inflation(particularly in the post-COVID era) and ongoing price increases. This, in turn, reshaped what consumers consider affordable, necessary, and worth paying more for, and for many households, wages didn’t keep pace. The result wasn’t simply a more cautious consumer—it was a more discerning one.