Adobe：2024年数字趋势研究报告（英文版）

Adobe Digital Trends has, over the past 14 years, brought readers up to date with executives’ views on how their organizations perform in the face of change. For the first time, we have added an extensive consumer survey to uncover what customers really think about innovations in digital experiences. In this report, we’ll define what personalization means in 2024 and how unified data lays the foundation for organizations not only to effectively personalize but also leverage generative A