Fresh Consulting：数字咨询指南报告（英文版）

Consultants can be thought of as both mapmakers and guides; creators and interpreters of maps. Not only do they help plot out the general topography, opportunities, and pitfalls of a challenge, but they also guide the expedition, helping clients navigate toward solutions. While consultants offer this dual value to clients, they can also prioritize one or the other: that is, creating maps or guiding clients using existing maps.