德勤：2025年假日零售调查报告

2025 marks our 40th year gathering holiday insights, and the retail transformation over that time has been remarkable. Holiday shopping has shifted from crowded malls and print circulars to a world of omnichannel convenience, digital discovery, and artificial intelligence– powered tools. Yet one constant remains: The holidays are when consumer behavior reflects both the realities of the economy and the desire to celebrate.

This year, the season is unfolding against a backdrop of econo