DV：2025年围墙之内：数字广告生态的流量博弈与信任重构报告（英文版）

Scroll, pause, bounce; consumer attention is a commodity in great demand. As it waxes and wanes on various platforms, marketers demand tangible outcomes from their media buys; not just exposure opportunities, but contexts that offer quality ad environments, audience precision and generation of net new business.