艾玛迪斯：2026年旅游愿景报告：从数据到愉悦（英文版）

When asked about the top challenges for the year ahead, ‘rising operational costs’ (38%), ‘digital transformation’ (33%), ‘delivering hyper personalization’, and ‘changing guest expectations’ (both 31%) were all cited by the hoteliers interviewed for Travel Dreams 2026. A serene 3% did, however, say there would be no challenges facing the hotel industry over the coming 12 months. Asked specifically about the property they represent, hoteliers pointed to ‘improving guest satisfaction’ (33%) as