凯捷Capgemini：2026年面向真实客户的实时活动-使用代理人工智能和智能营销编排器解锁体验连续体报告（英文版）

“Real-time campaigns for real-life customers”, a brand-new point of view from Capgemini and Google Cloud, introduces the Experience Continuum. This new paradigm replaces static, siloed marketing with a continuously optimized, customer-centric engagement model. Drawing on Capgemini’s agentic AI framework and the Intelligent Marketing Orchestrator (IMO) built on Google Cloud, it covers every stage of the marketing lifecycle, from signal enrichment to activation and closed-loop optimization.