奥美（Ogilvy）：2026年Z世代脉搏报告：天生矛盾（英文版）

Supplement stacks and candy salads. Financial anxiety and sold-out festivals. De-influencing and $200 skincare routines. AI adoption and AI distrust. Gen Z is a walking contradiction, right? Actually, contrary to how they’re viewed in most media coverage, Gen Zers are not hypocritical or incompetent. They’re navigating new contradictions created by modern life. 3 Over the last decade, the systems that once carried people through adulthood have shifted responsibility onto the indiv