SMARTERX：2025年营销AI现状报告（英文版）

This year, 40% of respondents (the highest proportion) say they’re in the Experimentation phase of AI, where they’re actively testing AI tools. Another 26% are in the Integration phase, where they’re embedding AI into their workflows and processes. And 17% say they’re in the most mature phase, Transformation, where they’re actively reimagining their jobs with AI. (By contrast, just 17% say they’re in the earliest Curiosity or Understanding phases of AI.) When asked about their marketing team’