Veeva：2023年技术如何帮助提高生物制药活动的价值和成本效益报告（英文版）

Events are one of the biggest expenses in a biopharma’s marketing budget. The average biopharma can spend 1-3% of its annual sales on medical education events alone. However, recent economic conditions may push this number even higher. From 2019 to 2022, corporate events have gotten 25% more expensive, propelled by the rising cost of travel, food and beverage, and other amenities. Another factor in these growing costs is an increase in demand for events. In a recent poll, 94% of surveyed HCPs