First Insight：2025年假日购物报告：AI采用、预算转移和新的消费者行为（英文版）

Holiday shoppers enter the season more price-sensitive • AI is becoming a shopping assistant and checkout destination • Social commerce remains strong, but AI is rising faster • Gift cards, discounts, and value categories dominate • Shoppers are concerned about shipping delays • Consumers prefer big-box and ecommerce marketplaces