OECD经合组织：2026年本地零售，全球趋势：欧盟的数字化、绿色和技能转变如何重塑城镇中小企业报告（英文版）

Retail ecosystems are undergoing profound structural transformation. Global trends such as the rise of e-commerce and growing environmental awareness are disrupting traditional business models, creating both challenges and opportunities for retailers, their employees and the local communities they serve. Small and medium-sized enterprises (SMEs), which represent the vast majority of retail businesses and jobs, are among the most exposed to these developments. While many have yet to fully seiz