营销3.0：Marketing 3.0 Out with the old In with the new（英文版）

Out with the old In with the new In summary• The recession has changed consumer behavior forever.• Consumers have more power than via the evolution of collaborative tools on the Internet.• Stop using outdated marketing and realign processes around your customers not your company.• Reward employees who deliver a great customer experience.• Think as a consumer..not as a marketer.It’s engagement you should be measuring because engagement is not given, it’s earned by what you do and how you respond