安可达：2025年定制化取胜：酒店如何依托本土化布局把握亚洲旅游热潮（英文版）

Asia has become the fastest-growing engine of global travel, emerging as both a leadingdestination and the world's largest source of overseas travelers. Its share of globalinternational arrivals has surged from about 9% in 2022 to nearly 28% by early 2025, secondonly to Europe. At the same time, overseas travel among Asians is expanding rapidly. TheInternational Air Transport Association (ATA) projects that Asians will account for half ofall global air passenger growth over the next 15 ye