Wunderkind：2025年美国关税：消费者影响报告（英文版）

October survey findings confirm that U.S. shoppers remain highly value-driven in the face of tariffs and price pressures. Caution dominates economic sentiment, with consumers cutting back on non-essentials and seeking deals. Younger generations lead in adopting AI, coupon apps, and tactical deal-seeking, while older cohorts emphasize price stability and tradition. Transparency stands out as a loyalty driver, with clear communication on pricing and offers critical for retention. Brands must co