Veeva：2024年现场医疗成功的5个全渠道要求报告（英文版）

Many medical affairs organizations are aiming for an omnichannel approach to engagement but only 3% of field medical teams believe they have the capabilities to deliver it. What creates this disconnect between the omnichannel vision and the execution? Based on feedback from MSL and field medical leaders, this eBook explores five core requirements for building an omnichannel strategy.