Innovid：2025年社交媒体付费广告驱动的零售增长实战指南报告（英文版）

The introduction of online shopping and consumers’ growing preference for convenience has significantly reshaped the retail landscape. Over the past decade, the adoption of online shopping, along with pick-up and delivery services, has surged, with retailers evolving to meet these demands. Many retailers are now expected to offer seamless shopping experiences that integrate online ordering with home delivery or curbside pick-up. In fact, according to a 2023 study, 75% of shoppers have used so