尼尔森IQ：2026年春季体育头条报告（英文版）

The NBA’s new distribution deals have paid off this year, delivering a 27% increase in average audience for the regular season and a 10% bump for the early rounds of the playoffs. As we previewed in our Sports Playbook earlier this year, the league is now reaching a younger-skewing audience on streaming while still getting the benefit of larger crowds on broadcast and cable. Though there are multiple factors that can impact how much viewing a particular team draws (including market size, time