麦肯锡：2025年AI代理为消费者和商家开创一个新时代报告（英文版）

Agentic commerce-shopping powered by Al agents acting on our behalf-represents aseismic shift in the marketplace. It moves us toward a world in which Al anticipates consumerneeds, navigates shopping options, negotiates deals, and executes transactions, all inalignment with human intent yet acting independently via multistep chains of actions enabledby reasoning models.- This isn't just an evolution of e-commerce. It's a rethinking of shopping itself in whichthe boundaries between plat