Pulse Advertising：2026年社媒营销趋势报告（英文版）

Five fundamental shifts broke how marketing has worked for 50 years. Theseweren't trends - they were structural changes in consumer behavior, platformeconomics, and competitive dynamics.The five shifts:1. Social is commerce -TikTok Shop reached $9 billionin 16 months2. Expertise beat relatability- 71% of Gen Z values demonstrated competenceover "authentic"connection3. Al killed average -73% of content became Al-assisted, widening theperformance gap