Muck Rack：2025年公关（PR）测量现状报告（英文版）

81% of PR pros measure their work, but 61% don’t follow formal frameworks such as the Barcelona Principles. • The average PR team tracks five metrics, most often stories placed and reach/impressions, though many say these metrics don’t accurately reflect their efforts. • 75% say their efforts are at least somewhat tied to business goals, and linking results to those goals remains a top challenge. • 93% expect AI to impact PR measurement within two years, and 67% believe visibility in large la