adm Indicia：2025年社交新常态：消费者社交行为变迁、动机溯源与品牌战略研究报告（英文版）

For brands, it presents both a challenge and an opportunity. Productalone can no longer drive loyalty. What consumers crave is community.Brands that succeed will be those who facilitate this; creatingenvironments that foster genuine connection and deliver meaningfulexperiences.