Interbrand英图博略：2024全球最佳品牌排行榜报告（英文版）

Welcome to the 25th edition of Interbrand’s Best Global Brands ranking and report. This is a historic milestone, as we celebrate the world’s most extensive longitudinal study on the role that brand plays in driving revenue and creating market value. In defining the process for brand valuation, our teams at Interbrand shifted the market understanding of brand strategy, brand management and the role a brand plays in driving growth. We know—and can prove—that when a brand is treated as a strategic