尼尔森IQ：2026年全球可穿戴设备市场洞察报告（二）（英文版）

Consumers interested in smart glasses view them as tools for organization, entertainment, and immersive experiences rather than replacements for phones or traditional screens. Theater-like viewing, enhanced sports experiences, and frictionless content capture point toward experiential value over novelty. Notably, prescription compatibility emerges as a critical adoption trigger, underscoring that practicality must match innovation.