IWC：2026年联合品牌正在赢得品牌忠诚消费者的竞争报告（英文版）

There’s a lot to unpack from United’s 19 February 2026 press release. There are multiple accrual and reward implications, but also present is a seismic change to loyalty programs. If you don’t have a United MileagePlus co-branded card, you are materially sacrificing reward benefits. This is something new, bold, and powerful. This draws a line around frequent flyers in key United markets ‒ or anyone with big charge volume ‒ to say: If you know what’s good for you, take this offer. It’s not a t