内容营销协会（CMI）：2026年科技行业内容与营销趋势报告（英文版）

Technology marketers embody one irony: They live inside the very storm they’re selling. As tech increasingly powers marketing, these marketers face double exposure. They must not only master every new platform, plug-in, and promise of “automation at scale,” they must convince others to do the same. Between those dashboards and demos, they still have to market. That’s what makes the tech segment of the B2B world fascinating. These marketers work inside the companies, building the very tools th