GMAC：2026年商科潜在学生调查报告（英文版）

The GMAC Prospective Students Survey - 2026 reportreveals that GME candidates are redefining wherethey want to study, what they expect to learn, andhow they evaluate return on investment (ROI). Today,candidates view business school less as a vehicle forcareer pivoting and more as a pathway to durableskills, clear ROI, and specific career outcomes. Atthe same time, the trigger to apply is more sociallyinfluenced than ever before, with input from parents,professors, and friends increasingly pro