IQVIA艾昆纬：2024年为未来创新制药商业模式报告（英文版）

There’s no denying that this milestone year brings the pharmaceutical industry to an inflection point: leaders will look back on prior “Vision 2025” strategic plans, then ahead to the next decade of growth. It’s a time to reflect on whether you accomplished your 2025 strategy and start to envision the next long-term horizon of strategic growth and investment. It’s an opportunity to pause, consider which efforts at modernizing the commercial model have worked and what has remained the same, and c