Veeva：2024年衡量医疗事务的影响报告（英文版）

As a result of these challenges, medical teams have mainly focused on general activity measurements such as the number of interactions by field medical, the frequency of interactions with customers, and the amount of captured insights. While these measurements reflect what teams are doing, they do not reflect the outcome of those activities. To truly translate its value across the organization, medical affairs must also incorporate metrics that better reflect its overarching goal – ensuring t