SLD：2023年银行业现状：实现理想客户体验报告（英文版）

SLD is a global branding firm specializing in transforming customer experiences for financial institutions and retailers brands. A key tenet of the company’s approach is the constant review of trends and market dynamics influencing ideal transformation outcomes. Building on our 2017 North American Retail Banking Stealth Attrition study and the follow-up, Measuring what Matters 2022, in this paper we explore the state of the banking industry across the globe, leveraging insights from hundreds of