Veeva：2024年医疗事务影响衡量报告：Part2构建坚实运营效能基础（英文版）

We recently introduced our medical impact model, a practical approach to measuring medical impact. The foundation of this model, operational effectiveness, focuses on the activity and productivity measures of the medical affairs organization and is the subject we will address in this paper. As with any foundation, the stronger it is, the better you can build on it, and the better it will support your success moving forward. Therefore, it’s essential to execute these foundational measurements