Brand Finance：2024餐厅品牌25强报告（英文版）

Starbucks is the world’s most valuable restaurant brand for the eighth consecutive year following a 14% brand value increase to USD60.7 billion. This brand value increase aligns with the coffee chain’s reinvention plan, initiated in September 2022, which emphasises expansion, stronger employee support, and new, experiential store concepts. The increase is also bolstered by rising demand for its products, especially as people return to office routines, highlighting the brand’s enduring appeal