Winterberry Group：2026年广告、营销与数据展望报告：持续进化（英文版）

For the 20th consecutive year, Senior Managing Partner Bruce Biegel presents Winterberry Group's analysis of spending forecasts and transformative trends shaping the U.S. advertising, marketing and data industry in 2026.Winterberry Group’s analysis reveals that total marketing expenditure to top $664.2 billion – 9.4-percent growth over 2025 – and continued market share shifts from offline media to digital, data-driven channels.