Sprinklr：2022年品牌真实性战略手册：如何发展、管理、保护您的品牌（英文版）

According to Forrester research, customers are 2.7 times morelikely to increase their spending with a company when the brandcommunicates clearly. But clarity isn't just simple language orstraightforward messages. it's about building richer context for theway your customers experience your brand, so you can speak tothose felt needs with messages that truly resonate.