Veeva：2024年统一制药活动管理：在客户旅程中提供合规且有效的活动报告（英文版）

Disconnected and fragmented technologies and data points across field teams and markets create visibility challenges in getting the 360 customer view. The most severe consequence of an incomplete view of your customers across events is the threat of non-compliance with regulatory requirements. Companies now require a unified approach that brings events out of their silo and incorporates them into a complete customer view to plan and execute more effective events and ensure reporting accuracy