英国文化教育协会：2025年全球认知调查：18-34岁青年如何看待英国与世界（英文版）

In a world defined by competition, fragmentation, and flux, soft power -the ability to influencethrough attraction rather than coercion - is no longer a luxury. it's a strategic imperative.The UK has long benefitted from a strong soft power position. But the latest data from Global Perceptions2025 shows that this advantage is slipping. While the UK remains attractive and trusted, its relativestanding among G20 nations is under pressure. This poses a direct challenge to its international i