Veeva：2023年现场引导的生命科学客户之旅：实现这一目标的蓝图（英文版）

It’s never been more important to deliver a seamless customer experience — and in today’s era, this requires teams to plan, design, execute, and track customer journeys across physical and digital channels, at scale. Over the past five years, competition has become fiercer, markets are increasingly complex, and healthcare professionals (HCPs) continue to demand engagement on their terms. In this context, being able to orchestrate business-driven, customer-centric journeys is a strategic imper