DATA：2025年商业生成式AI：成功、挑战和未来报告（英文版）

Generative artificial intelligence (GenAI) is revolutionising industries by enhancing efficiency, creativity, and decision-making processes. In marketing and sales, GenAI presents a unique ability to augment human capabilities, transforming routine workflows into highly effective operations. Over the past few years, marketing and sales teams have integrated GenAI into their workflows, leveraging its potential for a wide range of tasks, including content creation, customer support, and