SMARTERX：2025年营销人工智能现状报告（英文版）

Our data from 2024 made it clear that, while marketers were racing ahead to adopt AI, their companies were failing to support them with adequate training and education. We noted that every company leader faced two clear paths: Either commit to AI literacy for all in order to build a competitive advantage with AI, or become obsolete. This year, we’re seeing the consequences of taking these paths play out—and our data shows that it’s never been more important to pay attention. We are now seeing