Veeva：2024年制药数字化参与：最大化采用的4个步骤报告（英文版）

COVID-19 was a catalyst for expediting digital transformation in the life sciences industry, particularly customer engagement. Between March 2020 and May 2021, digital engagement skyrocketed, as the use of remote meetings and rep-sent email both increased fivefold, globally.1 Yet the needs and expectations of healthcare professionals (HCPs) were changing long before the restrictions of the pandemic arrived. Personal experiences with mobile, social, and digital technologies have been driving a